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Notes · Moving Image ArtsUK · A-Levels

The creative exercise: director's notes

The second part of the A2 Unit 1 Critical Response is a CREATIVE EXERCISE: responding to an unseen brief or stimulus, you write DIRECTOR'S NOTES that propose and JUSTIFY specific choices of film language, explaining how your intended camera, editing, sound, lighting and mise-en-scene would construct the required meaning and mood. This topic teaches the skill: reading an unseen brief, choosing and justifying film-language choices across the core areas, writing clear director's notes, and deciding a realist or formalist treatment for the brief. It turns the whole course's understanding into proposed, justified creative decisions under examination conditions.

5 sections·~22 min reading time·3 competencies·Level Foundation 1 · Standard 3 · Advanced 1

T·181818 / 18
Exam profile
AO2 · Propose film-language choices to realise the meaning and mood of an unseen briefAO2 · Justify creative choices in the vocabulary of film language and by intended effectAO1 · Decide and justify a realist or formalist treatment for a brief
Operators:proposejustifyexplainplanapply

basic level

The skill of justifying film-language choices is built from the director's notebook at AS.

higher level

The A2 creative exercise requires proposing and justifying choices for an unseen brief, confidently and under examination conditions.

Depth

Reading depth: In depth

Text

Text size: Standard

Contents · 5 sections▾
  1. The creative exercise: director's notes
    • 01The creative exercise○
    • 02Responding to an unseen brief◐
    • 03Justifying film-language choices◐
    • 04Writing director's notes◐
    • 05A realist or formalist treatment●
§ 01

The creative exercise#

●○○FoundationLPCCEA GCE Moving Image Arts A2 Unit 1 (creative exercise)LPOfqual GCE Moving Image Arts subject content

The creative exercise

The creative exerciseGraph, Unseen brief (meaning + mood required) → Proposed film-language choices, Proposed film-language choices → Justified by intended effect, Justified by intended effect → Director's notesUnseen brief(meaning + moodrequired)Proposed film-language choicesJustified byintended effectDirector's notes
Fig. 1The creative exercise: from an unseen brief, propose film-language choices and JUSTIFY each by its intended effect - the reasoning of a director captured as written director's notes.

Key points

The creative exercise is the second part of the A2 Critical Response examination, and it complements the critical analysis with a CREATIVE task done in writing. Responding to an UNSEEN brief or stimulus - a scenario, a mood, a scene to realise - you write DIRECTOR'S NOTES: a proposal of how you would realise it, setting out specific choices of film language and JUSTIFYING them. It is, in effect, the thinking of a director captured on paper - not making a film, but proposing and reasoning through exactly how you would, which tests your command of film language from the creative side.
The exercise draws directly on the DIRECTOR'S NOTEBOOK skill from the portfolios: justifying film-language choices by their intended effect, in the vocabulary of the subject. The difference is that here you respond to an UNSEEN brief under exam conditions, so - as with the critical analysis - the exercise rewards a practised METHOD (read the brief, choose across the core areas, justify each choice) rather than prepared answers. It is analysis turned forward: instead of reading how an existing sequence works, you propose how a new one WOULD work, and explain why.
The heart of the task is JUSTIFICATION. It is not enough to list film-language choices; you must explain WHY each choice serves the brief's required meaning and mood - the technique-then-effect discipline applied to your own proposals. 'A low-angle close-up here' is only half an answer; 'a low-angle close-up here to make the figure loom and dominate, creating the menace the brief calls for' is the justified proposal the exercise rewards. Every proposed choice must be tied to the effect it is meant to achieve and to the brief it is meant to serve.
The exercise tests whether you can WIELD film language purposefully, which is the ultimate aim of the whole course. Reading film language (the critical analysis) and using it (the creative exercise) are two sides of one mastery, and the creative exercise checks that you can not only recognise how meaning is constructed but CONSTRUCT it - choosing techniques to create a required effect and reasoning about them like a filmmaker. It is the written proof that your critical understanding has become creative command.
For the examination, the creative exercise rewards a confident, methodical approach: read the brief carefully to grasp what meaning and mood are required, choose significant, purposeful film-language choices across the core areas, and justify each clearly by its intended effect - deciding, too, on an overall realist or formalist treatment. The sections that follow build this method - reading the brief, justifying choices, writing the notes, and choosing a treatment - so that you can respond to any unseen brief with well-reasoned, purposeful director's notes.
Worked example

What makes a director's-note a justification

A student writes only: 'I would use a close-up, then a fast cut, then eerie music.' Why is this not yet a good creative-exercise answer?

  1. 01Identify what is present

    The student has PROPOSED film-language choices (a close-up, a fast cut, eerie music) - the first half of a director's note.

  2. 02Identify what is missing

    There is no JUSTIFICATION: no explanation of what each choice would achieve or why it serves the brief's required meaning and mood - the effect is not stated.

  3. 03Show the fix

    Add the effect and the link to the brief: 'a close-up to force intimacy with the character's fear; a fast cut to jolt the audience and quicken the unease; eerie non-diegetic music to build the dread the brief calls for.'

  4. 04State the principle

    A director's note is a proposed choice PLUS its justification by intended effect and the brief - listing choices without reasons misses the point of the exercise.

Result: The bare list is shown to lack justification, and completed into proper director's notes - each choice tied to its intended effect and the brief - the standard the creative exercise requires.

Exam focus

  • Explain the creative exercise - writing justified director's notes for an unseen brief, proposing film-language choices and their intended effects.
  • Understand it as the creative counterpart to critical analysis, testing whether you can WIELD film language purposefully, and rewarding method over prepared answers.

Typical mistakes

  • Listing film-language choices without justifying WHY each serves the brief's required meaning and mood.
  • Preparing set answers rather than a method for responding to any unseen brief.

Active revision

In your own words, explain what director's notes are and how the creative exercise differs from critical analysis - and why justification (not just proposing choices) is the heart of it.

Active recall

Recall the key points — then reveal.

Sources: CCEA GCE Moving Image Arts specification (CCEA)

§ 02

Responding to an unseen brief#

●●○StandardLPCCEA GCE Moving Image Arts A2 Unit 1 (responding to a brief)LPOfqual GCE Moving Image Arts subject content

Reading and designing towards a brief

Reading the briefProbability tree, 4 paths, Data: Required mood → what the audience should feel; Required meaning → what must be conveyed; Genre / style → any implied conventions; Overall treatment → realist or formalist?Required moodRequired meaningGenre / styleOverall treatmentThe briefwhat the audience should feelwhat must be conveyedany implied conventionsrealist or formalist?
Fig. 2Reading a brief means identifying its required mood, meaning, genre and audience - then DESIGNING film-language choices backwards from that required effect.

Key points

The first step of the creative exercise is to READ THE BRIEF carefully and grasp exactly what it requires. A brief typically specifies (or implies) the MEANING and MOOD to be created - a scene of dread, a moment of joy, a sense of isolation, a tense confrontation - and perhaps a genre, a situation or a stimulus. Before proposing any technique, you must be clear about the required effect: what the audience should feel and understand. Everything you then propose must serve that effect, so misreading the brief - proposing techniques for the wrong mood - is the most fundamental error to avoid.
Reading the brief means identifying its KEY REQUIREMENTS precisely. What is the intended emotional effect (fear, sadness, tension, wonder)? What meaning must be conveyed (a character's isolation, a hidden danger, a relationship)? Is a genre or style implied (a thriller, a romance)? What situation or content does the brief give you to work with? Pinning these down first gives you clear targets to design towards, so that your film-language choices are purposeful responses to stated requirements rather than arbitrary ideas.
With the requirements clear, you can DESIGN TOWARDS the required effect - working backwards from the mood and meaning to the techniques that would create them. If the brief requires dread, you ask what camera, editing, sound, lighting and mise-en-scene choices create dread; if it requires isolation, what choices create isolation. This goal-directed design is the core of the creative exercise: every proposed choice is generated as an answer to 'how would I create the required effect?', which keeps the whole response purposeful and on-brief.
Responding well also means being SELECTIVE and PURPOSEFUL rather than proposing everything you can think of. As with analysis, a few significant, well-chosen and well-justified choices that clearly serve the brief are worth far more than a long, unfocused list. Choose the choices that would do the most to create the required meaning and mood - the ones that matter most - and develop them, showing how they combine. Selective, purposeful design demonstrates the director's judgement the exercise rewards.
Finally, an early decision to make in response to the brief is the overall TREATMENT - whether to realise the brief in a broadly realist or formalist way (the final section). This is a strategic choice that shapes all the specific decisions, and making it deliberately, in response to what the brief needs, gives your director's notes coherence. Reading the brief, designing towards its required effect, selecting purposeful choices, and settling an overall treatment together turn an unseen brief into a clear plan of justified film-language proposals.
Worked example

Designing backwards from a brief

The brief is: 'create a sense of creeping dread as a character walks home alone at night'. How do you respond?

  1. 01Identify the required effect

    The brief requires CREEPING DREAD - a slowly building fear - as the mood, with the meaning that the lone character is vulnerable and something may be wrong; the situation is a night walk home.

  2. 02Design camera and editing towards dread

    Ask what creates creeping dread: a slow following long take or gradual push-in (camera) and a slow, held editing pace that denies relief (editing), building tension gradually.

  3. 03Design sound, lighting and mise-en-scene towards dread

    A low non-diegetic drone under amplified footsteps and off-screen sounds (sound); low-key pools of light and deep shadow (lighting); an empty, cold street (mise-en-scene) - each chosen to create the required unease.

  4. 04Settle the treatment

    Decide the overall treatment - here perhaps a formalist lean (a drone, expressive low-key light, manipulated sound) to construct and compel the dread - to give the notes coherence.

Result: The brief is read for its required dread and the film-language choices are designed backwards from that effect across the core areas, with an overall treatment settled - the purposeful, on-brief design the exercise requires.

Exam focus

  • Read a brief for its required meaning, mood and any genre, and DESIGN TOWARDS that effect - working from the required mood back to the techniques.
  • Be selective and purposeful, and settle an overall realist or formalist treatment that shapes the specific choices.

Typical mistakes

  • Misreading the brief and proposing techniques for the wrong mood or meaning.
  • Proposing everything you can think of rather than selecting the choices that best create the required effect.

Active revision

Take a one-line brief (e.g. 'a child feels utterly alone in a crowd') and identify its key requirements (mood, meaning, genre); then note the overall treatment you would choose and why.

Active recall

Recall the key points — then reveal.

Sources: Ofqual - GCE AS and A level qualifications (Ofqual)

§ 03

Justifying film-language choices#

●●○StandardLPCCEA GCE Moving Image Arts A2 Unit 1 (justifying choices)LPOfqual GCE Moving Image Arts subject content

The film-language choices to justify

Choices to justifyProbability tree, 5 paths, Data: Camera → scale, angle, movement - and why; Editing → pace, cut, transition - and why; Sound → diegetic/score, silence - and why; Lighting → high/low-key, colour - and why; Mise-en-scene → setting, staging, colour - and whyCameraEditingSoundLightingMise-en-sceneFilm-language choicesscale, angle, movement − and whypace, cut, transition − and whydiegetic/score, silence − and whyhigh/low-key, colour − and whysetting, staging, colour − and why
Fig. 3Director's notes propose and justify choices across the core areas - camera, editing, sound, lighting, mise-en-scene - each tied by effect to the brief, and shown to combine.

Key points

The core skill of the creative exercise is JUSTIFYING your film-language choices - explaining, for each, how it would create the required meaning and mood. The discipline is the same technique-then-effect model used throughout the course, now applied to your own proposals: name the specific choice, then explain the effect it would have on the spectator and how that effect serves the brief. A justified choice is a proposal plus a reason; an unjustified choice is only half an answer and earns few marks.
Strong director's notes range across the CORE AREAS, proposing and justifying choices in camera, editing, sound, lighting and mise-en-scene, since a rich effect is usually built from several areas working together. You need not cover every area exhaustively, but proposing choices across a range of them - and showing how they COMBINE to create the required effect - demonstrates the command of the whole language of film that the exercise tests. Justifying how your camera, editing, sound and lighting choices reinforce one another is exactly the integrated thinking of a director.
Justification must be SPECIFIC, not generic. Propose exact techniques - a low-angle close-up, a match on action, a sudden cut to silence, low-key side-lighting, a cold blue palette - and justify each precisely, rather than offering vague choices ('good camera work', 'scary music') with vague reasons. The precision of both the proposed technique and its justified effect is what shows real command of film language, and it mirrors the accurate terminology the critical-analysis side of the exam also rewards.
The best justifications also consider the SPECTATOR and, where useful, the ALTERNATIVE. Explaining how a choice positions or affects the spectator ('a POV shot here to make the audience share the character's fear') shows you understand that film language works ON an audience. And occasionally noting the alternative you rejected and why ('a wide shot would distance us; I want the close-up's intimacy') demonstrates deliberate, reasoned decision-making - the mark of a director choosing purposefully rather than by default.
Throughout, keep every justification tied to the BRIEF. The test of any proposed choice is whether it serves the required meaning and mood - so each justification should ultimately connect back to what the brief asked for ('...creating the dread the brief calls for'). This keeps your director's notes focused and purposeful, ensuring that your command of film language is directed at the actual task rather than displayed for its own sake. Justified, specific, brief-serving choices across the core areas are the substance of a strong creative-exercise response.
Worked example

Justifying choices for a required mood

The brief requires 'a warm, safe, intimate mood' for a scene of a family reunion. Propose and justify choices across three core areas.

  1. 01Justify a lighting choice

    Propose warm, soft high-key lighting: 'soft golden light with gentle fill, so faces are open and glowing, creating the warmth and safety the brief requires' - technique plus effect plus brief.

  2. 02Justify a camera choice

    Propose close, intimate framing: 'medium close-ups and gentle, steady framing to bring us near the faces and create the intimacy asked for, rather than distancing wide shots.'

  3. 03Justify a sound choice

    Propose a warm diegetic soundscape with perhaps a tender score: 'the warm sounds of the room - laughter, a kettle - and a gentle, tender non-diegetic theme to guide the audience towards warmth and safety.'

  4. 04Show the combination

    Note how they combine: 'the soft warm light, intimate framing and tender sound reinforce one another to create the safe, warm, intimate mood the brief calls for' - integrated, brief-serving justification.

Result: Specific choices across lighting, camera and sound are each justified by effect and tied to the brief, and shown to combine - the specific, integrated, brief-serving justification the exercise rewards.

Exam focus

  • Justify each proposed choice by its intended effect and how it serves the brief (technique then effect), across a range of the core areas.
  • Be specific in both technique and justification, consider the spectator, and keep every justification tied to the brief.

Typical mistakes

  • Proposing choices in only one core area, or vaguely ('scary music'), rather than specific choices across several areas.
  • Justifying by taste ('it would look cool') rather than by the effect on the spectator and the requirements of the brief.

Active revision

For a brief requiring 'triumphant joy', propose and justify one specific choice in each of three core areas, tying each to the required effect and how it positions the spectator.

Active recall

Recall the key points — then reveal.

Sources: CCEA GCE Moving Image Arts specification (CCEA)

§ 04

Writing director's notes#

●●○StandardLPCCEA GCE Moving Image Arts A2 Unit 1 (writing director's notes)LPOfqual GCE Moving Image Arts subject content

Structuring director's notes

Structuring director's notesGraph, Overall approach + treatment → Specific justified choices, Specific justified choices → Shown to combine, Shown to combine → A unified vision realising the briefOverall approach+ treatmentSpecificjustifiedchoicesShown to combineA unified visionrealising thebrief
Fig. 4Director's notes move from the overall approach and chosen treatment to specific justified choices, which combine into a unified vision realising the brief - justification visible throughout.

Key points

Director's notes should be WRITTEN clearly and purposefully, communicating your vision for realising the brief and the reasoning behind it. They are not a formal essay but a director's considered proposal, and they should read as a coherent plan: an overall sense of how you will realise the brief (including your chosen treatment), followed by specific, justified film-language choices organised so a reader can follow your intended film. Clarity and purpose matter as much here as in the critical analysis - the examiner must be able to picture your intended sequence and follow your reasoning.
A useful way to organise director's notes is to move from the OVERALL to the SPECIFIC. Begin by establishing the overall approach - the required meaning and mood as you read them, and your chosen realist or formalist treatment - so the reader knows your vision and the logic that will unify your choices. Then set out the specific film-language choices that realise it, each justified, ideally in an order that follows the intended sequence or groups related choices together. This structure gives your notes coherence and shows you have a unified vision, not just a scatter of ideas.
The writing must keep the JUSTIFICATION visible at every point - this is what distinguishes director's notes from a mere shot list. Every significant choice is accompanied by its reason (its intended effect and how it serves the brief), so the notes read as a chain of justified decisions. Precise film-language TERMINOLOGY keeps the notes efficient and shows command, exactly as in the critical analysis. The reader should never encounter a proposed choice without being told, or able to see, why it is there.
Director's notes should convey a UNIFIED VISION rather than a list of disconnected effects. The strongest notes show how the choices work TOGETHER to create the required meaning and mood - how the camera, editing, sound, lighting and mise-en-scene reinforce one another, all serving one coherent treatment and one required effect. Showing this integration - a director's sense of the whole - is more impressive than any number of isolated clever choices, and it demonstrates the command of the whole language of film that the exercise ultimately tests.
Under exam conditions, plan briefly and write efficiently, as with the critical analysis. A quick plan - the required effect, the chosen treatment, and the two or three most important justified choices in each relevant core area - lets you write focused, coherent notes rather than a rambling list. Lead with your overall vision, set out justified, specific choices that combine to realise the brief, and keep everything tied to the required effect. Practised, this produces confident, purposeful director's notes for any unseen brief - the creative command the A2 examination rewards.
Worked example

Opening director's notes with a unified vision

The brief is 'a tense stand-off between two rivals'. How would you open your director's notes to show a unified vision rather than a list?

  1. 01State the required effect

    Open by reading the brief: 'The scene must create rising tension and a sense of two evenly matched rivals locked in a stand-off, the audience unsure who will break first.'

  2. 02Declare the treatment

    Set the overall approach: 'I would treat this with a controlled, formalist tension - precise, symmetrical construction and manipulated sound to compel the unease - rather than a loose realist observation.'

  3. 03Give combining choices

    Propose choices that reinforce the vision: 'balanced shot-reverse-shot in matched tight close-ups to hold the rivals as equals; a slow, held editing pace that refuses release; and a low, rising drone with amplified small sounds and sudden silences.'

  4. 04Show the integration

    Tie them together: 'the symmetry frames them as equals, the held pace denies relief, and the manipulated sound stretches the dread - together constructing the tense, balanced stand-off the brief requires.'

Result: The notes open with the required effect, a declared treatment, and combining justified choices shown to integrate - a unified directorial vision rather than a list, the standard the exercise rewards.

Exam focus

  • Write director's notes as a coherent plan moving from overall approach (and treatment) to specific justified choices, with justification visible throughout.
  • Convey a UNIFIED vision - showing how the choices combine - using precise terminology, and plan briefly to write efficiently.

Typical mistakes

  • Writing a bare list of effects with no overall vision, order or visible justification.
  • Proposing disconnected clever choices rather than showing how they combine to realise one coherent treatment and effect.

Active revision

For a brief of your choice, draft the opening of your director's notes: state the required effect and your chosen treatment, then give two justified, specific choices and show how they would work together.

Active recall

Recall the key points — then reveal.

Sources: Ofqual - GCE AS and A level qualifications (Ofqual)

§ 05

A realist or formalist treatment#

●●●AdvancedLPCCEA GCE Moving Image Arts A2 Unit 1 (realist or formalist treatment)LPOfqual GCE Moving Image Arts subject content

Realist or formalist treatment of a brief

Realist or formalist treatmentVenn diagram with 2 sets, Realist treatment, Formalist treatmentRealist treatmentFormalist treatmentlong take,deep focus, n…montage,stylised ligh…both realisethe brief; ch…
Fig. 5The same brief can be realised realistically (least interference, freeing the spectator) or formalistically (shaping, compelling the spectator) - choose deliberately for the effect you want and justify it against the alternative.

Key points

A powerful strategic decision in the creative exercise is the overall TREATMENT - whether to realise the brief in a broadly REALIST or FORMALIST way. This choice, drawn from the course's central axis, shapes all your specific decisions and gives your director's notes coherence and a clear rationale. Deciding it deliberately, in response to what the brief needs, and being able to justify it, demonstrates that you understand film-making as a set of strategic choices about how to affect the spectator - the highest-level command the exercise looks for.
A REALIST treatment realises the brief by showing the situation with least interference and freeing the spectator to respond: long takes, deep focus, a real-feeling location, natural light, naturalistic performance and diegetic sound. This suits briefs that call for authenticity, truthfulness, real-time emotion or an understated, observational feel - where you want the audience to feel they are witnessing something real and to read it for themselves. Choosing realism means trusting the situation and the audience rather than compelling a response.
A FORMALIST treatment realises the brief by visibly shaping the situation to compel a precise response: expressive montage, stylised low-key or coloured lighting, designed mise-en-scene, a prominent score, rhythmic cutting. This suits briefs that call for an intense, exactly-controlled mood - dread, exhilaration, disorientation, menace - where you want to seize the audience's emotions and construct the effect forcibly. Choosing formalism means taking control of the spectator's experience rather than leaving it to arise.
Often the choice of treatment is genuinely OPEN, and a sophisticated response recognises that the SAME brief could be realised either way, to different effect - and justifies the chosen treatment against the alternative. A brief for 'a character's grief' could be treated realistically (a long observational take, letting the grief be felt authentically) or formalistically (a scored montage, compelling the emotion). Neither is 'correct'; what matters is choosing deliberately for the effect you want and being able to say why you chose it over the alternative. This shows the reasoned, axis-aware judgement the highest marks reward.
You may also, as in your own productions, choose a deliberate BLEND, moving along the axis for effect within one treatment - a largely realist response that turns briefly formalist at a climax, or vice versa. What matters throughout is that the treatment is a CONSCIOUS, JUSTIFIED response to the brief, not an accident, and that it unifies your specific choices. Deciding and justifying a realist or formalist (or blended) treatment for an unseen brief is the fullest demonstration that you can wield the course's central framework creatively - the culmination of everything Moving Image Arts has taught, turned into a director's reasoned proposal.
Worked example

Choosing and justifying a treatment for a brief

The brief is 'convey a soldier's isolation on returning home from war'. Show how you would decide between a realist and a formalist treatment.

  1. 01Sketch the realist treatment

    A realist treatment: long observational takes of the soldier in real, ordinary spaces, natural light, diegetic sound only - letting his quiet, unremarked isolation be felt authentically, the audience reading it for themselves.

  2. 02Sketch the formalist treatment

    A formalist treatment: expressive framing that dwarfs him, stylised cold lighting, a mournful non-diegetic score, and cuts juxtaposing him against an uncaring world - constructing and compelling the sense of isolation.

  3. 03Choose for the intended effect

    Decide by what you want the audience to do: choose the realist treatment if you want the isolation to feel authentic and quietly true; the formalist treatment if you want it intense and unmistakable.

  4. 04Justify against the alternative

    State the reasoned choice: 'I would choose the realist treatment so the isolation feels honest and unforced, trusting the audience to feel it - a formalist scored treatment would compel the emotion but risk sentimentality and lose the quiet truth I want.'

Result: The brief is realised both ways and one treatment chosen and justified against the other by its intended effect - the deliberate, axis-aware strategic judgement the creative exercise rewards at the highest level.

Exam focus

  • Decide and justify an overall realist or formalist (or blended) treatment for a brief, using the central axis strategically to unify the specific choices.
  • Recognise that the same brief could often be treated either way, and justify the chosen treatment against the alternative by its intended effect.

Typical mistakes

  • Making film-language choices with no overall treatment, so the notes lack coherence and rationale.
  • Treating the realist/formalist choice as fixed for a brief rather than a deliberate decision to be justified against the alternative.

Active revision

Take one brief and outline how you would realise it BOTH realistically and formalistically; then choose one treatment and justify it against the other by the effect each would create.

Active recall

Recall the key points — then reveal.

Sources: CCEA GCE Moving Image Arts specification (CCEA)

Contents

Section -- / 05

    • 01The creative exercise○
    • 02Responding to an unseen brief◐
    • 03Justifying film-language choices◐
    • 04Writing director's notes◐
    • 05A realist or formalist treatment●

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From notes into training

The creative exercise: director's notes

Reinforce this topic with matching tasks from the question bank.

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References & sources

Sources

CCEA

  • CCEA GCE Moving Image Arts specification

Ofqual

  • Ofqual - GCE AS and A level qualifications

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