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Media Studies

A-Level Media Studies is the analytical study of media products and processes, set against the Department for Education GCE AS and A level subject content and delivered here through the dominant AQA 7572 specification. It is built on the theoretical framework of media - the four interlocking analytical areas of Media Language, Media Representation, Media Industries and Media Audiences - which is applied across a required range of media forms (television, film, radio, newspapers, magazines, advertising and marketing, online, social and participatory media, video games and music video) and to a set of prescribed Close Study Products in their social, cultural, political, economic and historical contexts. Learning is anchored by a set body of named academic theories and theorists (semiotics and Barthes, narratology and Todorov, genre and Neale, structuralism and Levi-Strauss, postmodernism and Baudrillard; representation and Hall, identity and Gauntlett, feminist theory and van Zoonen and hooks, gender performativity and Butler, ethnicity and post-colonial theory and Gilroy; power and industries and Curran and Seaton, cultural industries and Hesmondhalgh, regulation and Livingstone and Lunt; media effects and Bandura, cultivation and Gerbner, reception and Hall, fandom and Jenkins, and end-of-audience and Shirky), and it culminates in an individual cross-media Non-Exam Assessment production. Throughout, knowledge and understanding of the framework, theories and contexts (AO1) is applied to analyse products, make judgements, evaluate the academic theories and make connections (AO2), and, in the production, used to create media for an intended audience (AO3).

0/86 Texts·15 Chapters·~311 min total

Continue reading — Chapter ITable of contents
LPAQA 7572 theoretical frameworkLPDfE GCE Media Studies subject contentLPAQA 7572 academic theoriesLPAQA 7572/1-2LPAQA 7572 Media LanguageLPAQA 7572 Media Language - semiotics+28 more●○○Foundation●●○Standard●●●Advanced
Table of contents · 15 ChaptersT·15
Ch. IThe Theoretical Framework of Media5 texts · 0 read
  • What the theoretical framework is and why it mattersText L·01 · Recommended start4 min
  • The four areas definedText L·024 min
  • How the four areas interrelateText L·034 min
  • The set theories mapped to the frameworkText L·044 min
  • Using the framework in the examText L·054 min
Ch. IIMedia Language7 texts · 0 read
  • Codes, conventions and mode of addressText L·064 min
  • Semiotics: Roland BarthesText L·074 min
  • Narratology: Todorov and ProppText L·084 min
  • Genre theory: Steve NealeText L·094 min
  • Structuralism: Claude Levi-StraussText L·103 min
  • Postmodernism: Jean BaudrillardText L·114 min
  • Worked media-language analysisText L·124 min
Ch. IIIMedia Representation7 texts · 0 read
  • Representation, mediation and constructionText L·134 min
  • Stereotyping and power: Stuart HallText L·144 min
  • Theories of identity: David GauntlettText L·154 min
  • Feminist theory: van Zoonen and bell hooksText L·164 min
  • Gender performativity: Judith ButlerText L·174 min
  • Ethnicity and post-colonial theory: Paul GilroyText L·184 min
  • Worked representation analysisText L·194 min
Ch. IVMedia Industries6 texts · 0 read
  • Production, distribution and circulationText L·204 min
  • Ownership, funding and integrationText L·214 min
  • Power and media industries: Curran and SeatonText L·224 min
  • The cultural industries and risk: David HesmondhalghText L·234 min
  • Regulation: Livingstone and LuntText L·244 min
  • Worked industry analysisText L·253 min
Ch. VMedia Audiences6 texts · 0 read
  • Categorising and targeting audiencesText L·264 min
  • Media effects: Albert BanduraText L·274 min
  • Cultivation theory: George GerbnerText L·283 min
  • Reception theory: Stuart HallText L·294 min
  • Fandom and end-of-audience: Jenkins and ShirkyText L·304 min
  • Worked audience analysisText L·314 min
Ch. VIMedia Theories and Theorists6 texts · 0 read
  • The set theories as a mapText L·324 min
  • Applying a theory: name, state, apply, evaluateText L·334 min
  • The great debates the theories joinText L·343 min
  • Comparing, pairing and connecting theoriesText L·353 min
  • How to evaluate a theoryText L·363 min
  • Worked theory-evaluation essay planText L·374 min
Ch. VIIContexts of the Media5 texts · 0 read
  • What context means and why it mattersText L·384 min
  • Social and cultural contextsText L·394 min
  • Political and economic contextsText L·404 min
  • Historical context and change over timeText L·414 min
  • Worked contextual analysisText L·424 min
Ch. VIIIMedia Forms and Platforms5 texts · 0 read
  • The required range of formsText L·434 min
  • Audiovisual forms: television, film, radio, music videoText L·444 min
  • Print forms: newspapers, magazines, advertisingText L·454 min
  • Online, participatory media and video gamesText L·464 min
  • Worked cross-form comparisonText L·473 min
Ch. IXClose Study Products (CSPs)5 texts · 0 read
  • What a Close Study Product is and whyText L·484 min
  • Studying a CSP across the four areasText L·494 min
  • In-depth and focused CSPsText L·503 min
  • CSPs in the exam and the unseen productText L·513 min
  • Worked CSP analysisText L·524 min
Ch. XTelevision in the Global Age6 texts · 0 read
  • Television in the global age: contextText L·533 min
  • Media language of long-form televisionText L·543 min
  • Representation in televisionText L·553 min
  • The television industryText L·563 min
  • Television audiencesText L·573 min
  • Worked comparative television analysisText L·583 min
Ch. XIMagazines: Mainstream and Alternative Media6 texts · 0 read
  • Mainstream and alternative mediaText L·593 min
  • Media language of magazinesText L·604 min
  • Representation and identity in magazinesText L·614 min
  • The magazine industryText L·623 min
  • Magazine audiencesText L·633 min
  • Worked comparative magazine analysisText L·643 min
Ch. XIIMedia in the Online Age6 texts · 0 read
  • The online age: convergence and participationText L·653 min
  • Media language onlineText L·663 min
  • Representation and identity onlineText L·674 min
  • The online industry and its regulationText L·684 min
  • Participatory audiences: Jenkins and ShirkyText L·694 min
  • Worked online CSP analysisText L·703 min
Ch. XIIIExtended Response and Synopticity5 texts · 0 read
  • What synopticity meansText L·713 min
  • Structuring an extended responseText L·723 min
  • Deploying theory and evaluation in an essayText L·733 min
  • Making connections across the frameworkText L·743 min
  • Worked model synoptic essayText L·754 min
Ch. XIVCross-Media Study (NEA Foundation)5 texts · 0 read
  • Cross-media comparisonText L·763 min
  • Reading the set briefText L·774 min
  • Identifying the target audienceText L·783 min
  • From analysis to a production planText L·793 min
  • Worked cross-media analysisText L·803 min
Ch. XVNon-Exam Assessment: Media Production6 texts · 0 read
  • The NEA brief and requirementsText L·814 min
  • The Statement of IntentText L·824 min
  • Applying media language in productionText L·833 min
  • Constructing representations and targeting an audienceText L·843 min
  • Technical realisation and the assessment criteriaText L·853 min
  • Worked production planText L·864 min
Reading progress · subject
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0/86
Texts
~311
min total
Recommended start
The Theoretical Framework of Media · Ch. I
What the theoretical framework is and why it matters
Text L·01 · 4 min
Read now
Instrument · 01Recommended study order
  1. 1The Theoretical Framework of Media
  2. 2Media Language
  3. 3Media Representation
  4. 4Media Industries
  5. 5Media Audiences
  6. 6Media Theories and Theorists
  7. 7Contexts of the Media
  8. 8Media Forms and Platforms
  9. 9Close Study Products (CSPs)
  10. 10Television in the Global Age
  11. 11Magazines: Mainstream and Alternative Media
  12. 12Media in the Online Age
  13. 13Extended Response and Synopticity
  14. 14Cross-Media Study (NEA Foundation)
  15. 15Non-Exam Assessment: Media Production
Instrument · 02Exam structure
Paper 1 - Media One (AQA 7572/1)
Written exam, 2 hours 15 minutes, 84 marks, 35% of the A-Level. Section A assesses Media Language and Media Representations; Section B assesses Media Industries and Media Audiences. Questions draw on the full range of media forms and the Close Study Products, apply the relevant academic theories, and include an unseen source (an unseen product supplied in the exam) alongside the studied products. Item types range from shorter analysis questions to extended-response, evaluative essays. Assesses AO1 (knowledge and understanding of the framework and contexts) and AO2 (application - analysis, judgement, evaluating theories and making connections).
Paper 2 - Media Two (AQA 7572/2)
Written exam, 2 hours 15 minutes, 84 marks, 35% of the A-Level. An in-depth study of three forms - television, magazines and online media - each analysed across ALL FOUR areas of the theoretical framework and in their contexts, engaging fully with the set academic theories. The paper is dominated by extended-response, synoptic essays that draw connections across the framework and evaluate the theories. Assesses AO1 and AO2.
Non-Exam Assessment - Media Production (AQA 7572/C)
Non-exam assessment, 60 marks, 30% of the A-Level, marked by the centre and moderated by AQA. Students produce an individual CROSS-MEDIA production (working across two media forms) for an intended audience in response to ONE of a choice of briefs set annually by AQA, applying knowledge and understanding of the theoretical framework to communicate meaning. It is preceded by a Statement of Intent. This is the only component assessing AO3 (create media products for an intended audience by applying the framework).
Assessment objectives and grading
Across the whole A-Level the marks are distributed over three assessment objectives: AO1 knowledge and understanding of the theoretical framework and of contexts (approximately 30%); AO2 applying that knowledge and understanding to analyse media products, make judgements and draw conclusions, evaluate the academic theories, and make connections between the framework areas (approximately 40%, and disproportionately decisive in the extended-response essays); and AO3 creating media products for an intended audience by applying the framework (approximately 30%, assessed only in the NEA production). The A-Level is linear, with both written papers sat at the end of the course and the NEA completed under supervision, and is graded A*-E (U below E).
Instrument · 03Official sources
  • GCE AS and A level subject content for media studiesDepartment for Education
  • AQA AS and A-level Media Studies (7571 / 7572) specificationAQA

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